Artificial Idyll (2025)
Artificial Idyll is a 3D animated projection piece incorporating installation elements that critiques the manipulative nature of advertising through a hyperrealistic, serene forest scene disrupted by intrusive, fake product ads. The piece invites the audience to consider the pollution created by advertisements while exploring the dystopian and forceful nature of advertising in our everyday life. The piece confronts the honesty of advertisers and resensitizes our minds to the intentions of advertisers. Artificial Idyll refers to the idyllic nature scene as a front for manipulation through greenwashing and ethical inconsistencies. The fabricated nature of 3D animation juxtaposes the realness of nature with the idea of the perfect facade used in most commercials and advertisements. Artificial Idyll explores the nature of invasion of privacy, exploitation of a younger audience, exploitation of insecurity and impulses, and behaviour nudging. The project includes a projection of a serene scene of nature made primarily using Substance Painter, Blender, and Maya. The space introduces advertisements for fake products upon entry, disturbing the experience, the ads block sight and overwhelm the audience with it's visual and auditory noise. Along the forest will be bottles and products, placed as a product placement, in contrast to the nature visuals on screen. Artificial Idyll brings into question the advertisements in our daily lives and the real intentions of companies. The advertisements are made in the style of modern advertisements, advertising bottled water, subscriptions, and products that encourage impulsive spending and emotionally manipulate their audience.
Artificial Idyll (2025)
Artificial Idyll is a 3D animated projection piece incorporating installation elements that critiques the manipulative nature of advertising through a hyperrealistic, serene forest scene disrupted by intrusive, fake product ads. The piece invites the audience to consider the pollution created by advertisements while exploring the dystopian and forceful nature of advertising in our everyday life. The piece confronts the honesty of advertisers and resensitizes our minds to the intentions of advertisers. Artificial Idyll refers to the idyllic nature scene as a front for manipulation through greenwashing and ethical inconsistencies. The fabricated nature of 3D animation juxtaposes the realness of nature with the idea of the perfect facade used in most commercials and advertisements. Artificial Idyll explores the nature of invasion of privacy, exploitation of a younger audience, exploitation of insecurity and impulses, and behaviour nudging. The project includes a projection of a serene scene of nature made primarily using Substance Painter, Blender, and Maya. The space introduces advertisements for fake products upon entry, disturbing the experience, the ads block sight and overwhelm the audience with it's visual and auditory noise. Along the forest will be bottles and products, placed as a product placement, in contrast to the nature visuals on screen. Artificial Idyll brings into question the advertisements in our daily lives and the real intentions of companies. The advertisements are made in the style of modern advertisements, advertising bottled water, subscriptions, and products that encourage impulsive spending and emotionally manipulate their audience.
Interactive Projection Mapping at ROM After Dark
An interactive projection collaboration with french artist Maxime Touroute at the Royal art museum in Toronto Canada. Made with mad mapper, custom code and adobe After effects, the exhibition presented an interactive projection though scanning a QR code, anyone can manifest their drawing from their phone to the projection and watch it transform the visual.
Interactive Projection Mapping at ROM After Dark
An interactive projection collaboration with french artist Maxime Touroute at the Royal art museum in Toronto Canada. Made with mad mapper, custom code and adobe After effects, the exhibition presented an interactive projection though scanning a QR code, anyone can manifest their drawing from their phone to the projection and watch it transform the visual.
